Wasabi taps Thyngs tech for Japan trip promo

Wasabi is using Thyngs technology to enable smart packaging that gives customers a chance to win a trip to Japan.

The competition celebrates the launch of Wasabi’s Home Bento range in Sainsbury’s. For a chance to win a trip to Japan for two, as well as £500 spending money each, customers need to use their smartphone to scan a QR code in the packaging and submit their entry. Alternatively they can type the one-off short URL into a web browser to enter the code featured on the ready-meal’s packaging.

The scheme follows on from the use of Thyngs NFC technology in the creation of the Wasabi Club loyalty scheme. Andreia Harewood, Senior Marketing Manager at Wasabi, says: “We wanted a fantastic user journey to encourage our customers to enter our ‘Win a Trip’ competition and drive sales. Using Thyngs was a no brainer as we had already run a successful loyalty programme with them and knew they would deliver both great service, and fantastic returns.”