Pride Capital Partners backs Bright River

Bright River, which specialises in visual content solutions for e-commerce brands, has landed investment from Pride Capital Partners. It did not reveal the exact amount received but said that it was “substantial”. The company plans to use the cash in three main areas: 3D product visualisation; automation of image editing using machine learning; and advanced visual content optimisation (VCO).

“Visual product content is an area where there is enormous growth potential for e-commerce,” says Lars van ‘t Hoenderdaal, Managing Partner at Pride Capital Partners. “We found Bright River’s plans to enable brands to make data-driven decisions using visual content well-positioned to lead this growth. We’ve been consistently impressed with their vision for visual content optimisation, their management team and their notable global client portfolio.”

“Visual content optimisation plays a critical role in e-commerce by influencing and generating consumer confidence and buying intention,” says David Jonkers, CEO and Co-founder of Bright River. “We are thrilled to be able to bring visual product content to the next level and beyond with this investment.”