Quiz is working with Amplience to improve its mobile shopping experience.
The fast fashion retailer is set to go live with the vendor’s Dynamic Media and Content Hub solutions in March. Haroun Saleemi, Head of E-commerce at Quiz, says: “As a trend-led fast fashion brand, achieving a high velocity of content is essential to success. We buy close to the season to ensure our customer has access to the latest trends. This means there is only an average of four to eight weeks’ lead time for a campaign.”
“Amplience will ensure that the creative and merchandising teams have all content at their fingertips. We hope this will empower our content team to be even more creative, and the ensure that the experience is properly optimised for mobile customers.”