Revionics extends ICA Gruppen relationship with Rimi Baltic deal

Revionics extends ICA Gruppen relationship with Rimi Baltic deal

Grocery retailer Rimi Baltic, part of the ICA Gruppen family of companies, has signed a three-year deal involving Revionics’ AI-based Price Optimisation solution.

“Based on the needs of our customers and organisation, we developed detailed, sophisticated requirements and tasked the Revionics team with demonstrating a strong business case on an aggressive timeline – and they have delivered,” says Judit Campos, Assortment and Buying Director for Rimi Baltic, which operates more than 250 stores across Estonia, Latvia and Lithuania.

“We value Revionics’ deep science and strong commitment to productive partnering. We’re excited about leveraging its AI pricing capabilities to deliver the win-win: better pricing for our customers while enhancing our overall business performance.”

Price Optimisation is also used by Rimi Baltic’s sister company Apotek Hjärtat. “We are pleased to deepen our partnership with the ICA Gruppen family of companies,” says Revionics Chairman and CEO Marc H. Hafner. “We are excited to help Rimi Baltic extend its market leadership, improve customer focus and accelerate its business success in the competitive Baltic landscape with AI-based price optimisation.”

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