QVC UK taps Curalate tech for social commerce project
QVC UK is using Curalate technology to make visual content on social media shoppable.
“We are always looking for new ways for our customers to shop with us and are keen to use our social posts in a more dynamic way,” says Emma Goble, Content and Social Marketing Senior Manager at QVC UK. “Social commerce adds a new dimension to our multi-channel retail offering, which is in tune with the way people now shop.”
The company is also enabling consumers to discover products from shoppable images featured onsite via its #MyQVCFind gallery and in blogs.
