Happy Socks says that it has increased marketing campaign click through rates by 37% by working with AI specialists Emarsys and Persado.
“This integration is incredibly exciting because both Persado’s and Emarsys’ technologies are critical for driving success. Emarsys gives us freedom to easily setup and test campaigns, and Persado helps us empower our messages by generating the perfect language to improve our content’s performance and relevancy,” says Marc Verschueren, Director of Online Marketing and Sales at Happy Socks.
“Coming out of our recent Black Friday campaign, we saw an average open rate uplift of 21%, and an average click-through-rate uplift of 37%. These technologies helped us stand out by taking more risks and thinking outside the box, all without worrying about missing the mark.”