Mixed Places wraps European retailer projects
Israeli AR/VR/cloud startup Mixed Place is looking to raise $7 million following projects with pan-European supermarket chain Billa and Belgium-based global grocery retailer Ahold Delhaize.
Mixed Place has filed a series of patent applications for development of a cloud infrastructure allowing users to position mixed reality digital content over the physical world. Billa and Ahold Delhaize have tapped the technology for promotional campaigns which aimed to increase customer loyalty, interaction and sales.
The $7 million fundraising target follows a $750,000 seed round in 2017 from PPI Worldwide. Alon Melchner, CEO and Founder, Mixed Place, claims that within a few years mixed reality will become the dominant reality of our lives and billions of people will experience it on a daily basis as a new routine. Within two years digital glasses, which major hardware companies are developing as a means of accessing content, will be as commonplace as the smartphone and the tablet, he believes.
“The technological infrastructure that we are now proposing will expedite the development of mixed reality applications and will successfully ease the penetration of digital glasses due to enter the market soon - and to be followed by contact lenses, holograms and other display methods,” he says.