Asos notches up a first with key appointment

Asos notches up a first with key appointment

Asos has appointed Andrea Trocino as its first ever Chief Product Officer.

Trocino has been working at the pureplay since 2013, holding such roles as Head of Mobile and Director of Technology - Customer Experience. Prior to that, he was Programme Manager at SapientNitro and he has also spent time at Yoox Net-A-Porter as Project Manager.

“My experience is based on creating and leading large scale e-commerce digital products, starting from the point of defining a vision and strategy to the hiring and setup of teams, ways of working and everything necessary to build, launch and shape the future of these solutions,” he says in his LinkedIn profile.

”I like to operate as a bridge between tech and other business functions as in every context that represents the key to identify and lead successful strategic initiatives. I strongly believe that when you can align people to common goals you truly get a multiplicative effect.”

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