DAVIDsTEA rolls out Nudge Rewards tech

DAVIDsTEA is using Nudge Rewards’ mobile solution for its 2,500 store associates and managers across 238 locations.

They now have access to an app providing information and best practices. “Customers are coming into the store more educated than ever,” says April Sabral, DAVIDsTEA VP of Global Retail Sales and Operations.

“We decided to work with Nudge to ensure that our Tea Guides have the right information and feel confident and empowered to deliver an outstanding in-store experience. Nudge offers a very precise way to deliver the most important information directly to our staff, which also helps enhance overall productivity and engagement. It’s a win-win.”

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