Peckham, London-based snack brand Serious Pig has hit its crowdfunding target of £350,000 and says that it will now extend its Crowdcube campaign until 7th April, with the aim of pulling in £500,000.
It plans to use the cash to expand existing product ranges and take the brand to the wider consumer market across the UK and beyond. George Rice, Founder and MD at Serious Pig, comments: “I can’t thank each and every investor enough for their support. Your investments are going to allow us to compete with the major snack brands in the UK. It’ll allow us to grow our sales and marketing team to really accelerate our growth so we can reach every corner of the UK where there’s a retailer that cares about offering great taste and quality.