McDonald's announces Dynamic Yield acquisition

McDonald's announces Dynamic Yield acquisition

McDonald’s is set to acquire Dynamic Yield, an AI startup based in Tel Aviv, for $300+ million. This makes it the company's largest purchase since it acquired Boston Market in 1999.

It will use Dynamic Yield’s technology to change its digital Drive-Thru menu displays to show food based on the time of day, weather, current restaurant traffic and trending menu items.

Steve Easterbrook, McDonald’s Chief Executive, says: “This technology has the capability and the flexibility to work on all of our digital platforms.”

Liad Agmon, CEO, Dynamic Yield, comments: “We will play a critical role in McDonald’s digital transformation, allowing it to become even more focused on the customer by deploying our technology in outdoor digital Drive-Thru menu displays, as well as other digital customer experience touchpoints, such as self-order kiosks and the global mobile app.”

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