McCain Foods has selected e.fundamentals to help drive sales of its products through retailers’ websites.
McCain Foods E-commerce Lead Nick Sultanti comments: “E-commerce is growing in importance for us. We see e.fundamentals as the correct choice of data partner for us due to the simplicity of their platform and the ease of getting to the insights. In addition, they’re providing the support we need to help us maximise our growth and also the expertise to deliver their tool to our wider business.”
It is using e.fundamentals’ core retail service, which continuously reports how brands are performing against eight ‘fundamentals’, aka the key elements that influence online sales, and flags where improvements are required.