MEC enlists Finger Foods Studios for AR app
Canadian outdoor retailer, MEC (Mountain Equipment Co-op), has worked with Finger Food Studios on an augmented reality app that showcases tents at its new flagship store in Toronto.
“We believe the future of the customer experience will be significantly changed through the integration of technology,” says MEC CEO David Labistour. “This project with Finger Food demonstrates that belief. When it comes to tents, we know they take up a lot of space at retail and we can’t display our full line. The customer wants to be able to see and ‘explore’ each tent in their decision-making process.”
“This new AR experience allows customers to do just that with all the tents, in unprecedented detail, on a mobile device. This experience integrates well, in to our new Queens Street West flagship store.”