Sainsbury’s onboard with The Vegan Filter

Sainsbury’s onboard with The Vegan Filter

London-based tech startup Xarista’s The Vegan Filter product is now live at Sainsbury’s Online.

This is a Chrome browser extension that automatically sets vegan filters when you browse shopping sites. It has also been deployed by Holland & Barrett. In a recent interview with RTIH, Isabella Aberle, Founder, Xarista, said: “As a consumer-led tech startup, it is essential for us to respond to market feedback quickly. As such, there will be many iterations of The Vegan Filter. There are also plans to open up similar special interest communities for whom we can create immediate value and facilitate consumer-driven shopping on UK retailers.”

“We’re excited to announce another pilot shortly. From there, we expand the ecosystem - clients, users and strategic partners - while securing growth capital on the way,” she added.

Read the full interview here.

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