Jysk: 'UK retail isn’t dying, it’s changing the ground rules'

Scandinavian furniture retailer Jysk has announced a five-year growth plan that will see its UK store portfolio increase to 52 by August 2024.

The aim is to reach a 5,000 store target worldwide. Country Manager for Jysk UK, David Ashton, says: “We must grow intelligently - maximising each region of the UK - to create and develop localised brand awareness and customer recognition. This is why our primary focus remains in central and northern UK regions, adding to the 19 stores we will finish FY19 with (30% growth on FY18).”

He adds: “Our experience is that striking the right note with shoppers is the key to a retail business that thrives. We would argue that UK retail isn’t dying, it’s simply changing the ground rules. Retailers have to listen, anticipate, re-group and adapt.”