Isabel Marant has launched a flagship store on Tmall Luxury Pavilion, Alibaba Group’s platform for luxury and premium brands. This makes it the only third-party shopping site in China to carry the Paris-based label.
“We believe Isabel Marant’s unique and fashion-forward design will resonate well with today’s young Chinese consumers who are not only shopping for premium quality but also looking to express their personalities,” says Jessica Liu, General Manager at Tmall Fashion and Luxury. “We look forward to working with them to provide the best shopping experience and more exclusive products to the more than 700 million shoppers on Alibaba’s platforms.”
Isabel Marant currently operates 37 stores globally, including four bricks and mortar boutiques in China, in Shanghai, Beijing and Chengdu. All new items it launches in these boutiques will also make their debut on Tmall at the same time.