Shop Direct steps up Revionics tech roll-out

Shop Direct steps up Revionics tech roll-out

Shop Direct is expanding its use of Revionics’ AI-based price and promotion optimisation tech. Based on strong results in an initial deployment in its Ireland businesses, it is now moving through roll-out in its UK operations.

Shop Direct’s Group Retail Director Sam Perkins, comments: “Rather than adopting retail price optimisation technology in isolation, we took a holistic end-to-end approach, from a meticulous consensus-driven selection process, to setting up the right price strategies, processes and organisation structure, to a disciplined implementation roll-out, all of which enable us to maximise the impact of these powerful optimisation capabilities. And we teamed with Revionics at every step of the way to benefit from the best practices they’ve seen as they’ve worked with leading retailers worldwide.”

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