ASICS takes Narvar technology to Europe
After deploying Narvar’s Ship & Track solution in North America, ASICS is now rolling it out to 11 European markets. It is also implementing the company’s Return offering.
ASICS recently moved its core e-commerce platform to Salesforce Commerce Cloud. The fact that Narvar integrates with Salesforce was a key factor in choosing its solution, with onboarding time reduced by 33%. The retailer also felt that the tech was “best suited to capture and analyse customer experience data at scale, to enable learning and customer insight and provide additional post purchase experiences for its customers”.
Rick Hoving, Website Operation Manager, ASICS EMEA, says: “Through implementing Narvar’s post-purchase technologies, we are excited to now provide our European e-commerce customers with a more premium shopping and tracking experience after they’ve hit the buy button. We’ve boosted our service levels and can communicate with customers more regularly and far more effectively. We’ve seen brand loyalty soar in North America after using Narvar’s solutions, so we wanted to bring the same experience to our customers in Europe.”