Nextatlas, Westfield London partner on AI powered fashion store

Nextatlas is partnering with Westfield London to create The Trending Store.

This is pitched as the first ever bricks and mortar fashion boutique selling only the top 100 items of men’s and women’s clothing and accessories that are trending online that day, powered by Nextatlas’ technology. The store will run from 3rd to 7th July in association with Save the Children, which is celebrating its 100th anniversary this year.

NextAtlas will track 400,000 of the hottest influencers or ‘trend innovators’ to analyse what they are speaking about or wearing and pick 100 items across an array of price ranges it deems to be that day's trending items. Stylists will be on hand to hunt out looks as instructed by the venture’s AI technology, to stock the store each day, and to help customers pick out items to suit their own individual styles.

Mario Coletti, Managing Director at Nextatlas comments: “Traditional retailers have always used stores to gather customer information. The Trending Store is revolutionising store management by using Nextatlas’ platform to make stores a destination of data science rather than a source of it. It's a pioneering example of how AI will be relevant for customers as well as a way to make stores more effective in generating enhanced customer experiences.”