Waitrose taps IRI tech for customer insights portal

Waitrose & Partners has worked with IRI to introduce a new customer behaviour portal, helping it and suppliers gain access to insights for faster, more comprehensive decision-making.

Jaime Silvester, Head of Loyalty & Gateway Solution at IRI, comments: “The power of our technology platform combined with our insights capability and our people will give Waitrose & Partners the ability to make quicker and better decisions that drive value for customers, Waitrose and its suppliers.”

Clare Gough, Partner & Head of Insight from Waitrose & Partners, adds: “We are delighted to cement our strategic relationship further with IRI, who have demonstrated that they are our partner of choice in the data analytics and insight market. By bringing this added depth and breadth of insight to Waitrose and Partners, and our suppliers, we are able to differentiate our range for the long-term benefit of customers.”