First Tesco, then JET. Spoon Guru goes global with new partnerships

Building on an exclusive partnership with Tesco in the UK, Spoon Guru has announced deals with JET in the US (part of the Walmart Group), Albert Heijn in the Netherlands (part of Ahold Delhaize) and Woolworths in Australia and New Zealand. All of these will be integrating the UK startup’s technology solution into their digital shopping platforms.

Spoon Guru launched as an app to help consumers find the right foods, based on their dietary preferences, health objectives and lifestyle choices. The company then began developing its AI technology into a patented software.

Markus Stripf, Co-founder and Co-CEO, comments: “JET, Albert Heijn and Woolworths are all forward-thinking brands that share the same passions as Spoon Guru, making them the perfect partners for our business as we grow into a global solution.”