Zoot picks Poq for mobile first

Eastern European fashion retailer Zoot is working with Poq on its first iOS and Android apps. These are set to launch later this year.

“For us, Zoot is not just about selling clothes. Our vision is to provide our customers with the best and most unique shopping experience and we feel that by giving our customers the ability to shop on apps will do just that,” says Lukas Uhl, CEO at Zoot, which has 26 stores across the Czech Republic and Slovakia.

“We will focus on other Central and Eastern European countries, starting with Slovakia and Romania and then build from there,” he adds.

Øyvind Henriksen, CEO and Co-Founder, Poq, comments: “The opportunity that apps will open up for Zoot is vast; they will serve a wider segment of customers and as the business grows globally this will continue to increase. We’re pleased to be partnering with them as part of our expansion into Eastern Europe and see this strategic partnership as a complimentary for both businesses long-term growth in the region.”

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