River Island rolls out Curalate social commerce tech
River Island is using Curalate’s Like2Buy feature to make its Instagram feed shoppable, while harnessing user generated content tagged #ImWearingRI by displaying it on a gallery onsite.
“As a fashion forward brand, we want to create content in the best and most relevant way for our customers,” says Gemma Scarfe, Head of E-commerce at River Island. “We are not only making this content shoppable across platforms but curating it in a clever way that encourages further engagement on riverisland.com.”
The retailer has also implemented Curalate’s Showroom function, enabling consumers to discover and directly purchase a range of recommended products from social posts. “Visual content is the new storefront, helping people imagine products in their lives,” says Apu Gupta, CEO at Curalate.
“In order for commerce to flow, these images need to inspire to the point of purchase. River Island will turn fans into shoppers by influencing product consideration early in the customer journey and motivating them to buy items they weren’t necessarily looking for.”