UX specialist Contentsquare buys Pricing Assistant

Digital experience insights platform Contentsquare has made its first acquisition, snapping up e-merchandising solution venture, Pricing Assistant. Terms of the deal were not disclosed.

Jonathan Cherki, CEO of Founder, Contentsquare, which formed in 2012, says: "By acquiring Pricing Assistant, we are bringing mission-critical merchandising capabilities to our platform, expanding the depth and accessibility of customer understanding. Today there is no other experience analytics platform that integrates the effects of pricing and merchandising into the analysis of customer behaviour. We're excited to welcome the talented Pricing Assistant team and to further innovate with them as we bring the power of merchandising into our solutions."

As part of the deal, the Pricing Assistant team, including co-founders Martin de Charette and Sylvain Zimmer, will join Contentsquare in its Paris office. "In addition to having complimentary technology, our companies have similar cultures," comments de Charette.

"We both have French roots, and our companies share the same values of ambition and creativity. We're honoured to join a larger team that will provide new resources to help us take what we've started to the next level. Together we can provide retailers with the most comprehensive understanding of why users are buying or not and provide insights to execute highly competitive customer acquisition strategies at the right time, in real-time."