Bringing your retail website up-to-date

Bringing your retail website up-to-date

Establishing your business online is something which is highly important. Nevertheless, on its own it is quite simply not enough. You cannot merely create a website and then leave it there untouched. The online world is changing all of the time and you need to change with it. Therefore, website redevelopment is just as important as the initial setting up of your business’ website itself. 

There are constantly new developments, progressions and trends with regards to the internet. You need to be aware of these in order to ensure that your website is relevant and that you so keep up and surpass your competitors. This blog post will give a helping hand with that by revealing the trends that have already come and so you cannot afford to not embrace them.

Optimising your website for smartphone use

First and foremost, adapting your website platform using a site building solution so that it is compatible with the smartphone is something which is of the utmost importance. Smartphones have really taken off as of late and this is a trend which is only set to get more and more popular. Therefore, you need to ensure that your website is accessible, visible and usable on a smartphone platform.

When it comes to doing this you will need to use progressive enhancement. This is a strategy which when employed allows individuals to access the most basic content of your website; this is in comparison to the enhanced version that you will see on your computer screen.

Social media integration 

Aside from smartphones, you also need to consider the integration of social media and your website. This is a trend which took off over the last few years; however it is only set to grow stronger over the next year. Individuals are constantly looking for new ways in which they can integrate social media with their website.

Many predict that over the next year or so, social media outlets such as Instagram and Path will take on a greater importance with regard to business. Nevertheless, whatever happens, the utilisation of careful social media integration is something which is highly important. After all, it can enhance brand image and drive traffic to the website in question.

Perfect customer service 

Aside from this, customer service is something which is expected to take on a more prominent role. Companies are constantly looking for new and improved ways in which they can contact their potential customers. People desire something replicative of the way in which they are instantly catered to in stores. This is why options, such as live chat, are becoming more and more popular.

SEO and PPC

And finally, a large chunk of website redevelopment these days revolves around the utilisation of SEO and PPC. Using the right keywords and knowing how to use automation scripts on Google Ads and other SEO and PPC methods effectively will ensure that you appear high up on the search engine result pages. This is obviously highly beneficial when it comes to driving more traffic to your website. 

All in all, the importance of regular website redevelopment is something which should not be underestimated. You need to keep up-to-date with all of the recent advances in website development, and hopefully this article will have provided you with a basis for that.

The retail technology week in numbers

The retail technology week in numbers

StockX now valued at $1 billion-plus

StockX now valued at $1 billion-plus