The ReFashion Guide targets surplus fashion stock
Startup online retailer The ReFashion Guide has launched, with the aim of tackling fast fashion waste.
The brainchild of entrepreneur Nicola Gleave, it will sell unsold stock from retailers, as well as donated fashion items from celebrities including Lorraine Kelly and Colleen Rooney, with up to 20% of the sale price being donated to charity.
Gleave comments: “We recognised the increasing challenges facing the fashion and retail industry and with the high-profile media coverage surrounding sustainability and the environmental impact of fashion we saw an opportunity.”
“By launching The ReFashion Guide we knew we could work with the fashion industry to provide a solution for their surplus stock, while at the same time raise money and change people’s lives through the funds we raise for charity.”
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