The Entertainer enlists LiveArea for website overhaul
The Entertainer says that it has improved online sales by 32% since the introduction of its new website, developed by LiveArea. Website speed has increased by 18%, while conversion rates are up by 13%.
“We are constantly striving for the best possible customer experience, as well as looking for avenues to take our products to different channels and geographies. That’s why we decided to create a brand new state-of-the-art website. Crucially, we wanted to create a truly intuitive site that reflected our brand and its purpose,” says Phil Geary, CMO at The Entertainer. “With retail experience across multiple technologies, as well as a track record of satisfied customers, LiveArea was our choice to help bring that vision to life.”
The retailer has implemented SAP Commerce technology. Enhancements included a mobile-first approach, a streamlined customer journey for faster buying, improved performance to support higher levels of traffic, faceted search, and a ‘Present Finder’ tool.
“This project has enabled our business to realise many major aims, including a reduction in time-to-purchase and greater visibility of our customer journeys,” says Geary “The increases in site speed, conversion and sales speak for themselves, but most importantly the improvements have allowed us to continue providing fun and fulfilling experiences for our customers.”