Yoox Net-A-Porter Group adds The Row to Online Flagship Stores platform
Luxury fashion brand The Row, the brainchild of Ashley and Mary-Kate Olsen, has launched its first ever online store.
This has been developed in partnership with the Online Flagship Stores division of Yoox Net-A-Porter Group and covers 69 countries, including the UK, France and the US. Visitors can choose from six different languages as they click through The Row’s collections, as well as a curated gallery of furniture, décor, and jewellery. Payments are accepted in six currencies via a number of options.
“Our partnership with Yoox Net-A-Porter Group will allow us to have a direct dialogue with our customers on a global scale,” says David Schulte President at The Row. “We have always had a consistent vision to only present our products in the most elevated environments possible and its technological and logistical expertise will help us achieve this with our site.”
“I have followed The Row closely since its launch in 2006 and have always appreciated the talent of its Creative Directors, which comes across so clearly in their collections and boutiques. When we first spoke about building an online store for their beautiful pieces, I knew it would be a unique undertaking requiring seamless collaboration and deep experience in online luxury,” says Francesca Tranquilli, President – Online Flagship Stores, Yoox Net-A-Porter Group.
“The end result is a true reflection of the house, echoing the simplicity and elegance that has become synonymous with The Row. We are pleased to welcome them to our growing Online Flagship Stores platform.”