Amazon Fashion introduces StyleSnap

Amazon Fashion is rolling out an AI-powered feature by the name of StyleSnap.

Customers click the camera icon in the upper right hand corner of the Amazon app and select the StyleSnap option. They then upload a photograph or screenshot of a fashion look that they like. StyleSnap will present them with recommendations for similar items on Amazon that match the look in the photo. When providing recommendations, it considers such factors as brand, price range, and customer reviews.

The feature uses computer vision and deep learning to identify apparel items in a photo, regardless of setting. The latter technology also helps classify the apparel items in the image into categories like “fit-and-flair dresses” or “flannel shirts.”

”“The simplicity of the customer experience belies the complexity of the technology behind it,” says Amazon Consumer Worldwide CEO Jeff Wilke.

“We are highly innovative and customer-obsessed, and we will continue to create new experiences for customers to discover the products they want and love. We are incredibly excited about StyleSnap and how it enables our customers to shop visually for fashion on Amazon.”