The future of retail is 'fun and exciting' pop-ups, OnBuy.com survey
70% of British shoppers believe pop-up shops can revitalise retail, according to research by OnBuy.com.
The online retailer surveyed 1,424 people and found three main factors that would make them want to attend a pop-up shop: the prospect of freebies (65%), a unique experience (61%) and the chance to try new products not yet available (57%.)
Of less interest were product demonstrations (22%) and guest speakers (17%). The factors that would turn consumers away include overcrowding (73%), no products available to try (50%), visually unappealing qualities like abrasive music and colours (47%) and no staff on hand to answer queries (37%).
Cookery pop-ups are of most interest to Brits, with two-thirds of the vote (60%), followed by fashion (50%), cosmetic (47%), tech (40%) and art (37%). 60% believe the biggest reason these shops are becoming so popular is it’s easier to discover independent/smaller brands. Other factors include it’s fun and exciting (57%) and it’s a more intimate and personal way to connect with consumers (43%.)