Michael Kors makes e-commerce move in China with Tmall launch
American fashion brand Michael Kors has launched flagship stores on Alibaba Group’s Tmall and Tmall Luxury Pavilion platforms.
This mark its first e-commerce channel in China, apart from its own site. The stores will be the company’s main destination for debuting products in China, including new items that will be exclusive to Tmall.
John D. Idol, Chairman and CEO at Capri Holdings, parent of Michael Kors and also Versace and Jimmy Choo, comments: “Consumers are becoming more digitally engaged with luxury shopping in China and Tmall Luxury Pavilion is the perfect venue for us to communicate Michael Kors’ brand vision.”
“Michael Kors is an iconic, beloved brand and we are delighted to partner with them as they look to accelerate their momentum in the Chinese market. This collaboration will bring both exciting products and elevated shopping experiences to the more than 700 million Chinese consumers on our platforms,” says Jiang Fan, President at Taobao and Tmall.