Sainsbury's tests out pizza deliveries with Deliveroo

Sainsbury’s is teaming up with Deliveroo to deliver pizzas and other products to customers’ homes. 

A trial launches today and runs for the next two months in five stores: Cambridge, Selly Oak, West Hove, Pimlico and Hornsey. This is the first time that a UK supermarket has offered hot takeaways through Deliveroo.

Customers can choose from nearly 50 Sainsbury’s products. In addition to a range of sourdough pizzas including margherita, meat feast and pepperoni, they can also order sweet and savoury snacks, sides, salads and dips as well as soft drinks. A wider range of products will be added to the offer during the trial.

Clodagh Moriarty, Sainsbury’s Group Chief Digital Officer, says: “With more and more shoppers looking for convenient and affordable meals delivered to their doors, our trial with Deliveroo brings our great value hot food direct to customers’ homes.”

“We’re committed to making it as quick and easy as possible for our customers to shop with us and we’ll be listening to their feedback throughout the trial to understand how we can best serve their hot food delivery needs. We’re excited to see what our customers think before deciding if, how and where we go next with the offer.”

Sign up for our free retail technology newsletter here.