3 ways to make it easy for customers to buy from you
When you are working hard running your business, it can sometimes be the simplest of changes that can make all of the difference. We know that it can be hard to spot these when you are in the thick of it, doing your best to deliver a great service every single day to your customers. Which is where we come in today as we share with you three ways to make it easy for customers to buy from you.
Help customers to find you
This is the place to start with this and this is most likely the area that you have thought about the most. In order to serve your customers and sell to them, first they need to be able to actually find you and your store.
Your marketing campaign is going to be key here. You will probably want to use a mixture of print and digital advertising. Flyers around the local community, ads placed in relevant magazines or newspapers, and word of mouth and in person networking meetings will help you to get your business known. Then take the time to promote online with newsletters, ads on appropriate websites and blogs and your own social media channels.
You will also want to invest in a well designed website that gives your customers the option to easily navigate through and buy from you. Ity should be clear when they land on your page that they can buy directly from there, so products on the front page and a shopping basket icon in the corner will help you to convey this. Get some help to give your website a boost with SEO to improve its page rankings so that people can stumble upon your site more easily.
Ensure that your store runs smoothly all of the time
You are going to want to ensure that your store is always running smoothly and able to serve customers. A shopfront that needs to regularly pop up a closed sign or is having problems with its till systems is going to struggle to build up a strong and reliable reputation.
It is worth getting the professionals in at the outset to help you, people such as Analogue Electrics to get your store fitted out correctly and safely and then you might need experts specific to your industry and niche to install equipment for you.
Make sure that all of your utility bills are automatically paid to prevent any interruption in service and potential damage to your brand.
Give customers several options to pay
With people getting increasingly frustrated with cash-only businesses it is wise to give customers several options to pay you.
How you choose to do his will vary according to exactly how you run your business, but it is worth considering all options. For example, you might want to take cash, card payments, PayPal and direct debits for ongoing subscriptions. Interest free credit and finance might also be applicable to you for larger purchases.
There are several options available to small businesses around card machines, so look into which one would be most appropriate for you.