Apotek Hjärtat boosts pricing capabilities with Revionics tech

Swedish pharmacy chain, Apotek Hjärtat, has rolled out a number of Revionics solutions, beginning with Competitive Insights, then moving to Price Management and most recently Price Optimization. 

“We are excited to further extend our productive partnership with Revionics by taking a data-driven approach to analysing our promotion effectiveness,” says Anders Nyberg, MD at Apotek Hjärtat. “It is critical to our ability to deliver insight, structure and analysis to support strategic decisions and deliver strong ROI for our company.”

Sister company Rimi Baltic has also recently selected the Price Optimization offering. 

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