Lolli announces Safeway Bitcoin partnership

Rewards shopping app Lolli has partnered with Albertsons Companies’ subsidiary Safeway to give customers 3.5% back in Bitcoin when purchasing groceries online.

Customers will be rewarded in Satoshis (sats) — the name given to one hundred millionth of one Bitcoin — the smallest unit of the cryptocurrency. Lolli CEO and Co-Founder, Alex Adelman, says: “I’m extremely proud to partner with Safeway, one of the most well-recognised food retailers in the United States.”

“Americans are already shopping for groceries at least once a week, why not earn some Bitcoin off those frequent purchases? Hopefully this will give people to ability to get involved in holding and owning Bitcoin, perhaps for the first time.”

Further details here.

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