Unibail-Rodamco-Westfield brings jungle to London

Unibail-Rodamco-Westfield is tapping virtual reality technology for a new jungle themed adventure experience.

Launching at Westfield London on 26th July and running until 4th August and Westfield Stratford City from 17th - 26th August, this will take visitors on a journey into the wilderness, featuring a six-metre tall climbing wall and the first ever Virtual Reserve, a VR experience.

Myf Ryan, CMO Europe and Group Director of Brand and Strategic Marketing for Unibail-Rodamco-Westfield comments: “At both Westfield London and Westfield Stratford City we’re aiming to enrich each visit of every shopper through unique and immersive experiences. This summer we’re looking forward to welcoming families to both London destinations to entertain both parents and children over the busy holiday period.”

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