SmileDirectClub looks to bring US smiles to Britain

US teledentistry venture SmileDirectClub has launched in the UK. 

It will open nine SmileShops in London, Manchester, and Birmingham, with the first ones being in Hammersmith, Oxford Circus and Tower Bridge in London, and Crossway in Birmingham. It has also teamed with Well Pharmacy, the UK’s third-largest pharmacy chain, who will pilot four additional SmileShops within its locations in Cambridge, Newcastle, Cardiff, and Leeds.

“We’re confident consumers in the UK will embrace the ability to have access to affordable oral care,” says Kay Oswald, President of International at SmileDirectClub. “With the UK known globally for its forward-thinking approach to technology, innovation, and healthcare, we are committed to investing into the market and have ambitious and exciting plans for our future here.”

John Nuttall, CEO at Well Pharmacy, comments: “There is a gap in the market for more affordable, convenient, and innovative teeth straightening solutions, and we’re excited to pilot this service in four key retail locations.”

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