Dm-Drogerie Markt deploys Alipay

German drugstore chain Dm-Drogerie Markt has rolled out Alibaba Group’s Alipay offering.

Chinese tourists can now use the mobile payments app at over 1,970 of its stores. “By 2020, more than 160 million Chinese are expected to travel abroad every year, and many of them to Europe and Germany,” says Roland Palmer, Head of Alipay Europe. “Spending by Alipay users in Germany this year has grown 2.5 times more compared to the previous year.”

Dm-Drogerie opened a flagship store on Alibaba Group’s B2C online marketplace Tmall in 2017. “Today, we are known far beyond the border of Europe for our innovative drugstore range, high quality and consistent customer orientation,” says Martin Dallimer, Dm-Drogerie Managing Director for Finance and Controlling.

“Both visitors from China and the Chinese population that resides in Germany who shop with us can expect that we also offer the payment system they are familiar with.”

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