The ideal way to promote an event
Hosting an event for a company or a product is a great way to gain some credibility as a brand as well as to build a good relationship with your followers and audience.
Even once you have organised, budgeted for, and planned your event to a tea, it is a good idea for you to promote your event to generate interest and get people to come and join the fun. Today we are going to take a look at some of the best ways that you can promote you event this year.
A publicity stunt
If you have an event that follows a specific theme such as a dog shelter open day to help some pups find their ideal homes, one of the ways to promote this event is to take a few of the dogs out to a local park or open space with A frame signs of the event, to allow people to meet and greet the dogs ahead of the event and to let them know when and where it will be. Going out in public is an important thing for you to do when you are promoting an event and it can make a big difference.
In the countdown towards an event for your business, you will need to introduce who you are and make people feel connected to both you and your brand before the event. One of the things you can do in the run up to your event is share videos and blog posts talking about you, your business, and why you are organising the event.
If you are putting on an event at your place of work or for a new product launch, you need to make sure that you show enthusiasm for the event and for your brand. If you aren’t looking forward to your own event no one will want to come, and it is important to generate interest early on. Share images, countdowns, fun facts and more in the run up to your event.
The best way to gain some recognition and free advertising right away is to contact influencers. It is important for you to contact people within your niche and invite them to attend your event with a friend for free in exchange for a blog post or a social media post. This is something which can make a massive amount of difference to the success of an event and also the sales you can gain afterwards.
Show the set up
During the countdown to your event, one thing you can do to make people excited is show behind the scenes footage and photos. As you set up the event you can share live videos and share your story which adds a human element to the event and will make people feel like they are part of the experience with you.