Alibaba Group upgrades 88VIP loyalty offering

Alibaba Group upgrades 88VIP loyalty offering

Alibaba Group is expanding its paid customer loyalty programme, 88VIP.

Year round discounts will now cover 388 brands, ranging from Sennheiser and Blueair to Onitsuka Tiger and Pizza Hut, up from the 88 that first joined the scheme last August.

Members will get 5% off when shopping at the participating brands’ flagship stores on Alibaba’s Tmall and Taobao marketplaces, as well as for purchases made on some of its other platforms, such as online grocery channel Tmall Supermarket, cross-border shopping site Tmall Global, online drugstore AliHealth and Mei.com, Alibaba’s outlet for off-season luxury and designer goods.

“The upgraded membership programme demonstrates we are committed to enhancing the customer experience and delivering benefits that cover all aspects of our customers’ lives,” says Chris Tung, Chief Marketing Officer at Alibaba Group.

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