How to build a successful wine shop
They say that if you’re going to start a business, then it should be something related to your passion, since there’s a much improved chance that you’ll inherently enjoy what you do. If you’re a wine lover, for example, then opening a wine shop could be an attractive proposition.
But as with all companies, success won’t be easy to come by: just because you enjoy the work, doesn’t mean it won’t be difficult! The good news is that if you take the time to build your wine store up, then you’ll have a fun, popular business. Below, we take a look at a few things you can do that will help guide you towards success.
A great collection
People can buy wine from anywhere, so why would they come to your store? They’ll come to your business because, at your store, they’re able to find bottles that they can’t find anywhere else. The range of options will be wider. You’ll want to make sure that all of the popular regions around the world are represented, and that you cater for all tastes (and, to a lesser extent, all budgets).
People can go to Sainsbury’s to buy a bottle of wine. But if they don’t know what the right option is, there won’t be anyone there who can help them to make the right choice. They’re just the holders of wine; they’re not experts.
People visit wine shops (indeed, all types of specialist stores) because of the expertise that’s on offer. If you’re thinking of opening a wine business, then you’ll have this knowledge - but you won’t always be there, so it’s just as important that any staff you employ also have the same knowledge. You should hire people who already have a taste for wine, and then send them on courses to brush up on their knowledge.
Your customers are going to be wine lovers, and they’ll want to taste some of the bottles - especially some of the more expensive options - you have in your store. This, in fact, is a great way to get people to buy. They might be put off by a bottle with a higher than usual price tag, but they might just buy it after they’ve tasted it. So look at setting up a tasting section in the store. You’ll just need a simple bar, and a few commercial bar stools, and you’ll be ready to serve. This will also help create a relaxed and enjoyable atmosphere in the store, too.
As well as tasting sessions, you’ll also want to look at hosting special events. These are fun and memorable ways to build some buzz around your venture and make it a part of the community. For example, on select weekends you might decide to host a musical performance or other show in your store -- with glasses of wine available to purchase, of course. This will help draw people into your business and build a loyal customer base, too.