Jump Capital backs Nudge Rewards

Nudge Rewards has closed a $9.3 million investment round led by Jump Capital, with support from existing investors. The venture, which specialises in mobile solutions for frontline employee communication, has also announced that Michael McMahon, Managing Partner at Jump Capital, will join its board of directors.

This brings the company’s total financing to over $15 million, which includes BDC, Brightspark, Generation Ventures and Standup Ventures. In addition to “scaling go-to-market capacity”, the cash will be put toward growing the data science team.

“This announcement validates the increasing demand from world-class brands for a more effective way of connecting with their frontline employees. We’re thrilled to have the backing of Jump Capital as we enter our next phase of growth.” says Lindsey Goodchild, CEO and Founder, Nudge Rewards. “Jump shares our passion for digital transformation of an underserved workforce and being at the forefront of innovation in employee experience data across our key industries.”

“We are extremely excited to partner with Lindsey and the Nudge Rewards team as the emerging market leader in the empowerment of frontline associates,” says McMahon. “Our investment reflects a shared conviction that tremendous value can be unlocked through the effective engagement and nurturing of customer-facing resources creating differentiated customer experiences and better financial outcomes.”