Samsøe & Samsøe selects Nedap tech for RFID project

Danish fashion retailer Samsøe & Samsøe has rolled out Nedap’s RFID platform !D Cloud.

In addition to stock management, store entrances are now equipped with Nedap iD Top RFID-based overhead EAS systems. “One of our strongest brand values is simplicity. This is reflected in the design of the collections and is also a major aspect in our shopping experience,” says Tommy Nimand, CFO at Samsøe & Samsøe.

“Our goal is to achieve full stock visibility through RFID, whether it is in our warehouse or in stores. Solving the out-of-stock challenge unlocks full omnichannel potential and creates the ultimate customer experience across all boundaries in retail. We want our customers to be able to shop everywhere and return anywhere, whether an item is purchased in Copenhagen or in London.”

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