Gymshark announces opening of innovation hub
Sports apparel company, Gymshark, has invested over £5 million in the Gymshark Lifting Club (GSLC), an innovation hub and fitness centre.
A 100-person auditorium, R&D factory and photography studios will support Gymshark in managing and building its social media presence and in the launch of its new fitness app.
Sean Espinasse, Design Director at Oktra North, which was responsible for the design and build of the hub, says: ‘Having developed Gymshark HQ as a facility that enables their business to grow, we then moved on to GSLC, which enables their people to grow. It offers something different from a typical office environment– it’s a playground for mental and physical development.”