Patrizia Pepe in party mood as it launches on Tmall
Italian womenswear brand Patrizia Pepe has opened a flagship store on Tmall, Alibaba Group’s B2C e-commerce platform.
To mark the launch, it organised an event at the W Hotel in Shanghai, where celebrities, influencers etc had the chance to check out a limited edition Sleepy Fly Eden bag, created exclusively for Tmall customers. This was streamed live on the latter’s website and broadcast on various Asia digital channels as well as the likes of Weibo, Wechat, Red and Douyin.
“We are delighted to have such an innovative brand like Patrizia Pepe partnering with Tmall to open their flagship store and we look forward to bringing their sophisticated and feminine designs to our hundreds of millions of consumers,” says Wendy Zhou, Director Womenswear, Tmall Fashion.
“This addition will further enrich our offering, reinforcing our positioning as the go-to platform in China for premium fashion and lifestyle brands from Italy and around the world.”