H&M and Klarna roll-out new payment solution in UK

H&M has worked with Klarna to develop and launch a new Pay later offering in the UK.

The retailer’s loyalty programme members can purchase items both online and in stores using the H&M app. Invoices are handled within the app where customers can decide how and when they want to pay.

“Shopping with us should be convenient, relevant and inspiring and we are happy to now offer fashion fans in the UK a whole new way of paying their fashion finds. Through the partnership with Klarna, we have developed an H&M-unique payment solution that offers our fans a truly modern shopping experience no matter where and how they choose to shop,” says Toni Galli, Country Manager for H&M UK & IE.

The pair plan to launch the solution in eight markets during 2019 with more to follow in 2020. And they will look to develop further payment offerings that “increase flexibility and convenience even further and make it even easier to shop at H&M, both in physical stores and online”.