Menkind buys gift retailer Qwerkity

UK gadgets retailer Menkind has announced the acquisition of Qwerkity, a mail order and online gift business, from The Book People. Terms of the deal were not disclosed.

The Book People has decided to exit the gifts and gadget sector in order to focus more on its core business. CEO Claire Bayliss, comments: “We felt that timing was perfect and couldn’t have found a better buyer for Qwerkity. We are excited to have sold the business to Menkind and feel that given their very strong market position, they can enable it to reach new heights.”

“We have a very clear vision of what we want to achieve with Qwerkity. Bringing the business in the Menkind family gives us a great opportunity to grow it using our digital, buying and fulfillment expertise,” says Paul Kraftman, CEO at Menkind, which currently has 60 high street shops and an online store. 

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