Nordstrom brings Local concept to New York
Nordstrom has opened a new store in New York that doesn’t feature any merchandise.
Situated on the Upper East Side, it instead offers services like shoe, handbag and small leather goods repair and allows customers to pick up or return items, including online orders from other retailers. This is the first Nordstrom Local in New York. The retailer has opened three others in Los Angeles and plans another one in New York’s West Village later this month.
"Nordstrom Local is about giving customers more access to brands and styles they love, to try on or take home in a fast and convenient way. We hope to make shopping easy by being closer to where our customers live and work," says Jamie Nordstrom, President, Nordstrom stores. “We want to bring the added convenience of services such as online order pick-up, fast and easy returns, alterations, styling and more as close to customers as possible."
"We've learned a lot from our customers since opening our first Nordstrom Local on Melrose in Los Angeles in fall of 2017," adds Shea Jensen, Senior Vice President of Customer Experience. "Customers who visit a Nordstrom Local spend 2.5 times more and account for 30% of online order pick-up in Los Angeles.”