Southeastern Grocers pilots News America Marketing tech

News America Marketing reports that its new digital in-store media network is scheduled to pilot in a number of grocery stores this winter, including Albertsons Safeway, Southeastern Grocers and Weis Markets.

Large-format screens placed at store entryways and windows will pilot different applications of digital media. News America Marketing will handle all aspects of the activation including fabrication, installation, maintenance and operation of all hardware and software, as well as measurement, selling and account management.

“Digital in-store media combines the sophistication, automation and personalisation of online digital media with the stopping power and impact of in-store with the contextual relevance of the physical store,” says Tracey Koller, Chief Retail and Merchandising Officer at News America Marketing. “With this launch, we can help bridge the gap between brand, equity and performance marketing, while delivering a relevant shopper experience.”

“Piloting this exciting new technology provides additional opportunities to further monetise our in-store media inventory while providing real value for brands and memorable experiences to our shoppers,” comments Adam Kirk, Senior Vice President of Trade Planning and Local Marketing at Southeastern Grocers.

“The creative format also provides us with an ‘always on’ opportunity to support our own brands, events, seasonal promotions, loyalty programs, offers and more, with personalised, interactive and connected in-store customer experiences.”