Many UK retailers underestimating Chinese consumer opp, Adyen

UK businesses could be capitalising on a £1 billion opportunity by targeting Chinese consumers, according to research from Adyen, Global Blue and Emerging Communications.

This notes that 1.5 million Chinese people were granted visas to enter the UK last year and Chinese tourists budgeted more than £5,300 per trip. According to VisitBritain, tourist spending will grow 40% to exceed £1 billion this year. Yet only 43% of retail and hospitality businesses believe that Chinese consumers are an important target audience.

Based on the research, a report has been created. In addition, workshops will take place to provide information on how to successfully engage with Chinese consumer audiences, drive sales traffic, provide optimum service levels, and create peer recommendation and repeat business. The first ones will take place in London on 24th October and Manchester on 31st October.

“The potential opportunity for businesses is too big to ignore. By joining forces and pooling expertise with Global Blue and Emerging Communications, we want to help UK businesses realise this opportunity – helping to understand the key touchpoints, technology and marketing platforms to create a customer experience that appeals to Chinese consumers,” says Myles Dawson, UK Managing Director at Adyen.